How can we mobilize individuals and society to shift behaviors in order to address climate change?
“Personal action is the first step to systemic change.” Simran Sethi
We want your ideas on how to transform the climate change movement from a story of stagnation to a story of concrete action.Climate change is happening. This is known. The problem is urgent, but for so many reasons- fearmongering, inertia, politics- society is not acting aggressively enough to address it. Information is important, but inspiration is paramount. The complexity and scale of the problem of climate change creates confusion, indecision, and inaction. To break the stalemate, we need to find new ways to provide accurate, engaging information that helps people make informed decisions around climate change in their everyday lives, organizations, and communities. To combat this global problem, this contest seeks ideas on how to empower people to take their first steps on a journey of committed, collective action. How do we energize the public? How do we connect global climate change to what matters most to individuals? How do we connect with individual and community values to promote the adoptions of environmentally and economically sustainable behaviors? We are looking for proposals that are original, achievable and scalable— ideas that are sustainable over the long term, and can be replicated in communities around the world.