Minimize Calculator Tool/Application by cBalance Solutions
Please find below the
Proposal: Minimize Calculator Tool/Application
Contest: Shifting Attitudes & Behavior
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2015 Climate CoLab Judges
The proposed approach seems similar to energy/CO2 reduction calculators that have been widely available in many countries for the past decade. What has been learned from those tools? Do they work, or not? How will this tool improve on what those tools currently offer?
I like this idea and, while I am not very familiar with Indian society, the fact that it is targeting developing countries like India is appealing as they are critical to addressing the climate challenge. It wasn't clear to me whether cBalance plans to incorporate social media into their app, but it would seem worthwhile to do so. I was also unclear whether low income groups in India especially would have the interest and capacity to engage with this tool, especially if they don't have the capital to invest in up-front costs that are sometimes associated with GHG reduction efforts. However, if it can find ways to save people money, even for lower income groups in a country where per capita emissions are already low, it could have great utility. It would be helpful to see more specific examples to illustrate that potential.
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