Unleash the energy of millions by making climate action simple, relevant and fun by Dylan H + Quentin P
Please find below the
Congratulations! Your proposal, "Unleash the energy of millions by making climate action simple, relevant and fun" in the Shifting Attitudes & Behavior contest, has been selected to advance to the Finalists round.
Be proud of your accomplishment – more than 350 proposals were submitted and only a very small number have been advanced through these two rounds of judging.
As a Finalist, your proposal is eligible for the contest’s Judges Choice award, as well as the contest’s Popular Choice award, which is determined by public voting.
If you haven’t already, you will soon receive an email from the Climate CoLab staff with details about the voting period. If you don’t receive that email within the next day, or have other questions, please contact the Climate CoLab staff at email@example.com
All winners will be announced the week after the voting period ends, on September 12, 2015 at midnight Eastern Time.
Both Judges Choice and Popular Choice will receive a special invitation to attend selected sessions at MIT’s SOLVE conference and present their proposals before key constituents in a workshop the next day, where a $10,000 Grand Prize will be awarded. A few select Climate CoLab winners will join distinguished SOLVE attendees in a highly collaborative problem-solving session. Some contests have additional prizes given by the contest sponsor.
Thank you for your work on this very important issue. We’re proud of your proposal, and we hope that you are too. Again, congratulations!
Your proposal has been selected as a Semi-Finalist!
Congratulations! Your proposal, Unleash the energy of millions by making climate action simple, relevant and fun in the Shifting Attitudes & Behavior contest, has been selected to advance to the Semi-Finalists round.
You will be able to revise your proposal and add new collaborators if you wish, from July 1st until July 14, 2015 at 23:59pm Eastern Time.
Judges' feedback are posted under the "Evaluation" tab of your proposal. Please incorporate this feedback in your revisions, or your proposal may not be advanced to the Finalists round. We ask you to also summarize the changes that you made in the comment section of the Evaluation tab.
At the revision deadline listed below, your proposal will be locked and considered in final form. The Judges will undergo another round of evaluation to ensure that Semi-Finalist proposals have addressed the feedback given, and select which proposals will continue to the Finalists round. Finalists are eligible for the contest’s Judges Choice award, as well as for public voting to select the contest’s Popular Choice award.
Thank you for your great work and again, congratulations!
2015 Climate CoLab Judges
Clear, appeals to millennials, seems feasible.
My sense is that this idea could work well with people who are already engaged with climate action. I like the idea of both gamifying action and making it 'bite size' with straightforward steps. I think the designers make a good case for focusing on one geographic area and, as someone who is from Eastern Massachusetts, the 'asks' they put forth resonate.
- reaching those who aren't already involved with climate action doesn't seem likely with this app
- you may want to consider a more positive framing (e.g., make a better future for Ohno, not just save her)
- will it be enticing enough to bring people back to the app?
- the authors overstate the impact
- if you allow users to contribute 'asks,' will there be some way of vetting those asks and making sure they are aligned with project goals and effective?
Jul 13, 2015
- reaching those who aren't already involved with climate action doesn't seem likely with this app Our point of view is, and research suggests it is so, that the majority of the world’s population are already concerned, and would be involved if only they knew how. SaveOhno is designed to make this transition from worried-guilty-observer into energized-responsible-participant much easier. But in our original proposal, we hadn’t yet discovered the power of petitions as a ‘stepping stone’. The concern of motivating new people was dead-on for our original idea, and we now have a new direction that addresses it. - you may want to consider a more positive framing (e.g., make a better future for Ohno, not just save her) A valuable contribution, thank you. Changes have been made! - will it be enticing enough to bring people back to the app? This is certainly possible and we’re confident we can make it happen. Through our ongoing real-rewards system, impromptu promotional contests on college campuses, game psychology, and positive and fun branding, users will feel excited to visit SaveOhno.org. Although the game itself is nascent, it has the potential to be an incredibly powerful user retention tool. Games like “Gods of War” use a delayed-gratification mechanism where an in-game process once initiated takes days or even weeks (real world) to unfold. All through this time the player can be reminded in-game, and through messaging, Facebook, email or other means that their improvement is ‘x% complete’. A mixture of quick instant-gratification rewards (sign a petition : see a small improvement) and larger actions (attend an event : watch over days as a new solar farm is built) keeps this fresh. With multiple overlapping long-term upgrades underway the game can be in continual conversation with the player, and every day there is some new improvement in Ohno’s world to enjoy. And to improve upon… - the authors overstate the impact Possibly so! We have tempered the language accordingly, and we are still excited by the possibility that almost anything that an individual can do can be translated into a request on SaveOhno. We strongly believe that the actions we already have identified, from petitions with Change.org to others, justify the system already, and believe that much more is possible. - if you allow users to contribute 'asks,' will there be some way of vetting those asks and making sure they are aligned with project goals and effective? A critical point, and 'Yes’. We initially allowed anyone to post an ‘ask’ in our beta, but we’ve since decided to only let asks come from pre-approved organizations moving forward. The six organizations on the current site, as well as BLUEdot Register and Change.org, will be able to post asks.