The challenge in getting people to understand WHY segregate is bigger than HOW. WHY has a MILLION reasons, can you add to make it a BILLION.
Creative Communication To Bring New Levels of Empathy & Understanding Towards Waste Segregation
Today the waste management across every category of life is our biggest challenge. It just does not seem to become a priority in the way our lives are routinely lead. There are many obstacles and practical ends to the challenge of waste segregation in our minds
Now to move forward - we need to shift from the constant focus which has always been about the HOW to segregate and not enough about the emotional WHY.
I believe that if we can reach deep inside each person's heart and tell them a million reasons of WHY this is important for all us in this planet, then I am sure a desire to know HOW will be the next spirited question in everybody's mind.
The wide reaching and people participative part of this concept presented is towards building a list of reasons as to WHY it is important.
A growing list of MILLION reasons can be shared and then ask people to join with their reasons for WHY segregate, to make it a BILLION.
The role of Corporate Brands will come in using this as a common creative icon - Y segregate. Take it to every desk and every corner of their organisations asking people to throw in one Y segregate answer. Also reach Schools & Institutions and asking all of them to share it with their families.
The people reaching campaign begins with creative layouts first, ( Y segregate ) images and videos being built to show this cause in appropriate & inspiring light for people to join in.
Post this stage, it becomes a interesting process as people can take images and videos to show WHY segregate at their end and share it. This will empower it deep down.
MILLION reasons to a BILLION reasons
What actions do you propose?
The key voluntary organisations in the segment of waste segregation need a campaign that can connect all Corporate's, Schools, Institutions and common citizens to the cause. This can be the action by Corporate's and all other stakeholders across the board - adopted in the right spirit to make it effective.
All corporations dealing with their own parameters of self regulation and government regulations in terms of waste management will find in this a huge education prospect for key segregation of various waste material especially in the developing world.
Who will take these actions?
Non Governmental Organisation with large scale Corporate Partners can make this a possibility.
They will help bring answers to - Do you know - Y segregate
The concept will reach with visual aids - Videos / Print to make it possible for people at large to understand the impact of their actions of NOT Segregating to the WORLD ENVIRONMENT GOALS.
The potential communication at multiple levels and as per the audience profile immense.
Hands on events to sensitize at ground level too can be done. These can be implemented at Corporate Organisations & Educationsal Instituions.
Where will these actions be taken?
All countries can adopt this.
Especially developing nations with extreme challenges to reach people with WHY segregate.
How will these actions have a high impact in addressing climate change?
The beautiful aspect of this is - it begins by saying we have a list of reasons "Y" segregate. This "Y" in its single state will also be designed like a tree. To bring the quick co-relation to environment.
This tree will in design as "Y" also will be contemporary always in time - as it will have the backdrop of any prevalent ENVIRONMENTAL ISSUE as the quick visual connect for "Y"SEGREGATE.
The important outcome of the campaign that will be a part of the visual design kit / media is -
It begins by saying "Y" Segregate.
"Y" we have a Million reasons... Can you join and make it a Billion.
Once people join adding their point of view to "Y" segregate the enrichment begins with a positive spirit.
In conclusion they will say in form a PLEDGE.
I now know Y segregate.
The I to Y is the journey.
What are other key benefits?
What are the proposal’s costs?
The costs are towards directing this campaign and across building media material for diverse mediums.
Connecting the world with the idea campaign to make it effective across the last mile.
This campaign never ends. This begins & grows to be the strongest movement empowering each of us... each day. Each new challenge of waste segregation will be included & from million reasons to a billion reasons "Y" segregate.
Today the corporate world has to set its focus on social impact & change for true sustainability. It has to make efforts to reach the minds and hearts of the humanity at large.
Y segregate is a mission for the Corporate Brands to participate in and take the message to people at large.