Shifting Attitudes & Behavior 2015
The seriousness and scale of the problem of climate change can sometimes create complexity, confusion, indecision, and ultimately, inaction. Behavior is shaped to a large extent by the dominant values, social norms, and attitudes of our society, but these forces aren’t well-aligned to the long-term, often subtle impacts of climate change. To combat this global problem, this contest seeks ideas on how to shift public perceptions of climate change: How do we promote norms and attitudes that recognize the importance of climate change issues? How do we turn individual and organizational inertia into concrete actions? How do we get the public energized in solving issues about climate change? We are especially looking for proposals that are fresh, achievable and scalable — ideas that are sustainable over the long term, and can be replicated in communities around the world.