LiveSMART (Sustainable Materials And Resources Trailer) & Green Pages Mobile by USGBC North Florida
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This proposal has been chosen to advance as a Finalist. Congratulations, and good luck during the voting period!
Comments from Judges:
I'm inspired by both the idea and the potential for positive impact. The cost to replicate/scale and acheive international rollout/impact is difficult to see in the timeline. The outreach could/should have multiple languages. I love the community service idea and think there could be revenue options for attending events and also attracting nonconflicting good governance sponsorship/grants.
I think the addition of a postcode filter would assist the public find local information on products and suppliers. I think if the information could identify if products were certified or not, would also assist the public information and awareness of the issues and benefits. Information could include questions the public could ask the supplier/professional and also information for them on how to rate/assess answers to make decisions. Perhaphs have information on scoring or cheat sheets to enable comparisons to be made by the public.
Governance regarding what information is provided and disclosed regarding sponsors to the public. The integrity of the consumer/public guidance must be high. Could there by IP from the LiveSMART trailer model for it to be replicated and revenue to go into updating the concept and generic information. I believe revenue and commercial return on investment should be added which could include participating in events – rather than paying entrance fees to events Is there a way to reduce the cost – seed funding for a few of these - rent the trailer rather than own etc. Sponsorship could be from stores that sell the products rather than the product manufactuer could be considered. I believe the international need is such that more ideas on:
• Continuation of program with constant improvements
• Help many other communities replicate or do a similar program
This is a comprehensive and well-thought out proposal and the combination of online and in-person components makes it stand out from other proposals that address one or the other. The mobile green trailer at home shows with QR codes for products available for sale at the show is a great example of combining traditional and modern sales techniques. 'Green pages' alone do not generally create significant impacts because they generally appeal to the already converted, but combining this with the mobile unit/in-person awareness could shift that. It's hard to say whether this could be replicated in other places and scale as it seems dependent on a large number of volunteers to get started. It would be interesting to know if the long-term plan involved replication or expanding geographically. In addition to or in lieu of a stand-alone Green Pages, which have had mixed success in other locations, it could be advantageous to collaborate with some of the existing platforms mentioned in the proposal (e.g., Angie's List, Amazon). They are looking to sell products and services as well and there is more potential for widespread impact at that scale.
A good proposal, directly responding to the mandate of building public awareness, with the trailer taking the idea to the man in the street, and the green pages enabling follow up. Addresses all the objectives, and could have good impact within a local community. The limitations are the ability to roll out at scale at a national and international level, so the overall impact is likely to be limited.
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