Please find below the
Nice presentation and visuals. Very well thought out business solution/project with immediate impact potential on one part (sportswear) of the whole system in these immediate phases and initial conception.
Perhaps spending some time on what this looks like at scale across whole sportswear industry and then across industry as a whole, could it work? What would change to adapt to the different sub-sections and scale?
NOTE: Since the contest was not seeking Nike-centric solutions, we interpreted this solution as applicable to multiple technologies/ applications/ apparel. The proposal is very interesting and well thought out. It has the potential to be disruptive if it can be implemented and we hope the team continues to work on it. They might consider pacing themselves and addressing their plans in phases - starting with subscription, for example. We would be interested in the sustainability of a product once it has technology added.
Congratulations, you've been selected as a semi-finalist. To further develop your proposal for the finalist judging review, please see a few comments from the semi-finalist judges below.
They are swinging big, but their proposal is interesting and potentially disruptive if they can figure it out. They might consider pacing themselves – figuring out a subscription model will take a heavy lift, so maybe address solar paneled clothing down the line when that is a viable tech (and there is a market for it).
Something for them to think about: adding tech to fabric makes recycling challenging, and it could encourage more consumption (when the electronics are outdated, you need new gear).
Question for them: why would I need my apparel to give me directions, monitor my heart rate, etc when there are bands, watches etc that do this?
How can you expand this solution beyond Nike? How would other brands get involved? How could you impact the entire industry, rather than just one brand?
Financials don't match proposal costs.
No comments have been posted.