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Pitch

Experimenting the alternative, which relays on ubiquitous mobile camera and Internet connectivity


Description

Summary

In the most part of world, initiatives for cash less transaction in public transport services is facing major obstacles in terms of large upfront and running cost of the system. Majorly the high cost is linked with top down, centralized implementation of system with huge investment in specialized smart card readers and its maintenance from carrier side. In India, the past adoption for this system is yet to be gained its momentum [1],[2].

This proposal is trying to find alternative to this obstacles by evaluating feasibility of decentralized  system. It intend to answer the following questions


1. What is the feasibility of QR code[3] based payment for Transport services as it requires minimal upfront for implementation using widely available tools, that is smart phones and mobile Internet?
2. Is there any room for third party mobile payment as 'software as a service' with focusing to transport service delivery personal (for example focusing conductor[4], as their job convenience tool) rather than the carrier?
3. How this adapt to the usual business, such as handing over the daily collection to the carrier? 


What actions do you propose?

Action 1: Customize QR code based payment system for short Transport services in urban center

With due consideration for required speed in processing the payment, Internet connectivity in almost a mobile point of sale situation. 

Action 2: Implement the payment system as decentralized Software as a service for a fraction of public Transport components.

Public Transport component to be considered would be parking lots, share Auto rickshaws [5], few routes of mini transport buses.

Action 3: Evaluate the development and implementation phases

Evaluation will be with due consideration for open source distribution of methods used in trail phase and data for further assessment.

Action 4: Move forward with evaluation conclusion for further development


Who will take these actions?

Company


Where will these actions be taken?

Coimbatore, second largest city in the state of Tamil Nadu, India.


How much will emissions be reduced or sequestered vs. business as usual levels?

A report [6] says 9% increase in the revenue by using smart card system Oyster card in public Transport services. Considering this, it can be assumed that it would be reduced 5-7% of private transport and hence that much proportion of carbon from Transport related emission. By implementing this in Indian scenario a minimum 5% reduction in CO2 emission from as usual scenario from Transport sector can be expected.


What are other key benefits?

Increases the usability, efficiency and sustainability of the public Transport services.


What are the proposal’s costs?

As this proposal is a development and cost benefit analysis research it would be required of budget as follows

Research and development personal- 7000 US$
Implementation hardware for 0.1-0.3% of three sectors of Transport services in Coimbatore - 6000 US$
Other office expenditure - 2000 US$ 


Time line

For addressing action 1 and 2- 18 months

For addressing action 3 and 4- 6 months


Related proposals


References

 

1.https://en.wikipedia.org/wiki/More_Card

2.http://moud.gov.in/MobilityCard

3.https://en.wikipedia.org/wiki/QR_code

4. https://en.wikipedia.org/?title=Conductor_(transportation)

5.https://en.wikipedia.org/wiki/Rickshaw

6. Welde, Morten. "Are smart card ticketing systems profitable? Evidence from the city of Trondheim." Journal of Public Transportation 15.1 (2012): 8.