LOOKINGFORWALLS Co-creating a strategy/platform to visibilize green properties by VerdeUrbano Colombia
Please find below the
Finalist Evaluation
Judges'' ratings
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Judges'' comments
This proposal has been chosen to advance as a Finalist. Congratulations, and good luck during the voting period!
Comments from Judges:
(1) The idea of promoting green credentials of residential or commercial properties through the network of real estate firms or agents is a good one, as they are able to influence both buyer and seller. Online is also a powerful media. However, the proposal sounds as though it would be technically complex in terms of creating a platform that would integrate with existing platforms. The incentive to a real estate firm to participate is not clear: in my experience, most are protective of their listings. The identification of green features would also be subjective, and in the absence of specific criteria, could lend itself to green wash.
(2) This is affordable, has merit because it recognises that it will be by nature dynamic and adapt to information and needs. The proposition to engage buyer and seller and connect wants and green building attributes is cleaver. The idea could establish a series of attributes that can be detailed by notes, a score, a tick etc. and can be the data source that is agnostic and therefore can be a rich data source to be added to existing online real estate sales platforms is a neat concept. This has potential to at the least match green sellers and green buyers. Would be good to know more about how the interface / partnership could work between the information and the existing real estate sales platforms. How would "green wash" be identified or better still how could attributes that are of merit have recognition/status etc.
Semi-Finalist Evaluation
Judges'' ratings
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Judges'' comments
The description of standard real estate practices in Colombia sound quite different to how they work in other countries, so this proposal may only be applicable in contexts similar to Colombia's. It is not clear if the proposal is aimed at commercial or residential building, but in residential real estate many places already utilize standard platforms to hold data for a building's attributes when it is for sale. In these cases it wouldn't make sense to start another platform as it would be very hard to compete. However, integrating green buildings features as part of the data that these platforms collect and an accompanying awareness program could make a big impact in driving demand for greener buildings. Overall, this is a good idea but would have more impact if integrated with existing platforms. Where these platforms do not already exist, the proposed open template would certainly help with replicability, although the proposed costs seem quite low. Regarding the proposed building signage, while interesting and evocative, it is difficult to say if this would have the desired impact.
I'm not aware of what's available already in Columbia in terms of real estate plaforms but it would be good to investigate whether this information could be fed into an existing platform that is commonly used by both the real estate companies and by buyers and/or consumers as a way to strengthen it's use and uptake. The rating idea would make access and understanding of information about the green aspects of each property more accessible and more commonly used, which would be a great help to raising awareness and demand. I think the idea needs a bit more development to explore how best it could be delivered for the widest possible use.
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