De-politicize climate change and co-opt diverse groups. by sam.massey

Interesting idea. I think that thinking deeply about how to go after the sort of people who don't already support action on climate change is something that sorely needs to be done. I'm not sure if you could get every group working on climate change to change their messaging though, and there are probably groups that won't want to change their message to appeal to a conservative audience (and IMHO, not every group should have the same message). However, maybe there are other ways to approach this? For example, maybe you could identify existing organizations that try to present climate change messages to a non-traditional audience, and try to get people to direct funding to them, rather than mainstream organizations that are "preaching to the choir" so to speak). I think you might be able to enhance your proposal by looking at examples of existing initiatives for nontraditional audiences, and look at how they work. One example, off the top of my head is the Evangelical Climate Initiative statement http://christiansandclimate.org/statement/)