What initiatives and strategies can mobilize individuals and societies to shift attitudes & behaviors to address climate change?
The complexity and scale of the problem of climate change can sometimes create confusion, indecision, and ultimately, inaction. Behavior is shaped to a large extent by the dominant values, social norms, and attitudes of our society, but these forces aren’t well-aligned to the long-term, often subtle impacts of climate change. Moreover, this large-scale, societal problem, at times does not translate into direct day-to-day impacts on people’s lives.To combat this global problem, this contest seeks ideas on how to shift public perceptions of climate change: How do we promote norms and attitudes that recognize the importance of climate change issues? How do we energize the public? How do we connect with individual and community values to promote the adoptions of environmentally and economically sustainable behaviors? We are looking for proposals that are original, achievable and scalable— ideas that are sustainable over the long term, and can be replicated in communities around the world.