Please find below the
This is already a successful program, and the leaders want to scale it up. The How2Recycle program already boasts over 75 corporate members, cumulatively representing over 500 brands. Companies include Target, Nestle, Coca Cola, General Mills, Hasbro, the Kellogg Company, Walmart (!), Unilever, Clorox, Kimberly-Clark, PepsiCo, SC Johnson, Walgreens, and Church & Dwight are “members” of this program, part of the 501c3 nonprofit GreenBlue. Amazing client list! I’d be curious to know what are the financial agreements with each of these companies. Is How2Recycle part of a long-term contract? Or is How2Recycle a pilot, or what? With so much corporate involvement and support, via the SPC (https://sustainablepackaging.org/type/executive-committee/), why don't the corporations bear the costs of the program expansion via a smart business model that gives How2Recycle some cash to scale the program? I like the idea of concentrating on Charlottesville to create a How2Recycle hub. The creation of impact tracking is key. Why not also create an employee engagement program to support How2Recycle at member companies. Using a platform like WeSpire (SFR full disclosure), you could take workers behind the label to increase awareness and participation in the corporate sustainability strategy.
How2Recycle labeling has the potential to increase awareness about recycling options among consumer, as well as put pressure on companies to improve packaging as the impact is more visible at the point of purchase. Including a compostable symbol for the label would be useful as well. The biggest barrier is partnering with businesses to encourage implementation.
Impressive and appealing elements include clarity and simplicity of the concept, capacity to shift behavior and norms and to create a virtuous cycle of improvement, coalition building, confidence in the public. I realize the project is developing and evolving all the time, but I wish a new element or aspect of the campaign were being proposed more specifically.
Aug 25, 2017
Really great to see this idea already in practice and being used in initiatives like the Walmart "Gigaton" project.
Perhaps you could include an image of the How2Recycle label in the proposal? I think that'd be a great addition.
Sep 8, 2017
Alexander, thank you so much for this critical recommendation! We have now added images to our proposal. Appreciate your support!
Nov 5, 2017
Congratulations! This is a target oriented, added value, effective, market-based with real impact on the present, promoting the circular economy idea. You can enrich the project with the creation of an App and QR code for the better connection with end-user, unless you already have it in mind or write it down, and I did not see it. I believe it can be used as an international best practice, especially in Corporate Social Responsibility system. Check with UN Global Compact (https://www.unglobalcompact.org/take-action) in case you can cooperate in any kind.
Nov 26, 2017
Impact Assessment Fellow
Thank you for submitting your contest proposal.
A Climate CoLab Impact Assessment Fellow has conducted an impact assessment of your proposal which you can find under the “IMPACT” tab. Please review the documentation and model parameters. If you have any questions or suggestions, you can contact Qingshi at zeratel.
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