Climate Toothpaste: Advancing a Carbon Price using Art and Humor by Climate Toothpaste

Excellent! A little humor rather than harangue. 

Definitely something to be said for a three dimensional physical "something" for the printed content too.

My Climate Toothpastr T-shirt stops people on the sidewalk.  What a smart, upbeat way to talk climate change and carbon pricing with smiling strangers!  Great project.

We have used climate toothpaste in our Washington State advocacy work.

Climate change is an extremely polarizing, confusing, and emotional policy area to work in. 

Having a prop that is humorous can set the tone for engaging everyone from lawmakers to kids in a productive way. 

Climate Toothpaste is brilliant! An amazing concept & art project that creatively sheds light on how we can shape our planet's future.

Artist uses icon such as toothpaste box in entirely new context causing casual people to ask "What is this?"  Usually the passers by have studied the design and text, and by asking about the package, have taken the first step towards encountering the climate issue.  I had this happen 9 times in one week when I wore the t-shirt.  The level of thought and willingness to become involved is astonishing.

Clever and fun. Proud of efforts and accomplishments.

Heidi is a smart, charismatic artist who has a long history of reconfiguring our understanding of consumer culture. She has done  this through wit, humor, and dynamic graphic sensibilities.   She has exhibited her work nationally and internationally at galleries and museums to positive reviews.   Through a sly playfulness she invites us to contemplate the role and dependence widely distributed products and services have on our lives.  She has extraordinary perseverance and determination and I think this project is a fantastic evolution in her practice and commitment to climate issues. I have known her for over 20 years, once her professor, but quickly a dear colleague and loyal friend. I love my t-shirt and have sent climate toothpaste to friends and family!

Great addition to a long line of design work that brings attention to corporate branding and environmental responsibility.

Right on! What a clever, accessible, “refreshing” way to get the word out! Appealing to all ages too.

Caring about the environment should be as routine as brushing your teeth.  This campaign uses a clever approach to spread interest and awareness about a serious issue. The climate could use a breath of fresh air!!

Wish I could come up with a witty zinger, but maybe this will do: I've known Heidi as a fellow-traveling artist for almost 20 (?!) years. Her work is always smart, impeccably-executed, and funny. And this time, it's making a real-world difference. Wish I could do the same.

You go, girl!

Climate toothpaste is a brilliant idea.  We could surely do with more Heidi Codys in the world at the moment.  This is a lesson in how to conduct public debate with wit, insight and empathy, the most powerful tools in the world.  Addressing our very survival and at the same time reminding us all that being passionate about something doesn't mean that you can't also be decent and funny while you're about it: win-win.   

You have worked so hard on this. I believe in this with 110% of my being. For our children, grandchildren and great grandchildren. It is wonderful.

Thanks for this very important project Heidi! Love your delivery through art and humor!

This is a remarkable project. I have known Heidi Cody for over twenty years. The Climate Toothpaste project demonstrates that she continues to be remarkably bright, passionate about her work, and tirelessly make the world a better, more enlightened place to live. Her ability to marry social justice with creative genius is an inspiration to us all.