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Zipora Otieno

Mar 15, 2016


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Fairly strong proposal. However, your proposal assumes that we live in a perfect world where everyone is literate! It would be useful to come up with a way of communicating with the semi-literate/illiterate people. This is one of the areas that has not received the attention that it deserves.


Stevie Harison

Mar 16, 2016


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Hello, Naresh...


Basically, your idea is quite great.

But, your proposal would be more perfect with 

explaining effective communication on climate change for

disabilities such as blind person, deafute, deaf, and mute. 

All the best,


Thank you !

Alison Halderman

Mar 19, 2016


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Hi, Naresh,  

I think the focus on short and frequent is very good. What is seriously missing is how to get those into mass media or even social, which is a question many people are asking. We have money deciding what will be on our airwaves, have to work with or against that reality by either having more money on our side or demanding the media companies provide a bigger portion to public service announcements and "emergency coverage" of this not always obvious emergency.

The other issue that comes up in trying to reach masses of people is to get them to pay attention....advertisers consider this all the time, as do public service announcements in United States television. People tune out the repeated familiar stuff they do not want to hear; they get up or talk to each other or play solitaire or stare without really listening. So the 5 minutes can't be all warnings and disaster; the spots need to appeal to common identified desires for safety, comfort, community, adventure, creativity, to name some. Variety, humor, all the advertising world knowledge applied to our national/international/global crisis. Check out Nature Rx for example!

All the best,  Alison in Oregon

Alison Halderman

Mar 19, 2016


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Zipora, I am really interested now and thinking about your comment on reaching those neither literate or on internet.

Pretty sure I'll have some ideas, but will go looking first to see what's already being done. I've worked with pre-literate children, folks with many different types of disabilities, and elders losing memory and other abilities; added together, most of my life. Enjoy the challenge of communicating across barriers :) and found all that experience has worked well when faced with language barriers traveling.

Stevie, thank you for reminding us re those who do have those barriers...I am a little less concerned there because people already have had to find ways in general to communicate across those barriers, so climate change is just another topic that may need some adaptation at times.

Naresh, will share what I find or think of, but think both comments address refinements and improvement to a proposal which has other issues to address first, as in content and access to media at all.

Keep up the awesome work! Read your profile and you are really dedicated, have done so much already.


Petra Pocanic

May 1, 2016


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Hello Naresh,

thanks for your proposal. I do agree that if we want to make faster changes mass media need to drastically change the way they communicate (and the content they spread) and I think they should implement climate change issues as mandatory content in their schedule.

A few months ago I was in Milan in a conference about social innovation and the sharing economy. There were  a few hundreds of people participating and there was a very tangible energy of hope and change. The day after, full of this positive energy, I went in the countryside for a short trip and what trains do - they make you think :).
So, when coming back by train I was looking at all these buildings and all these antennas reaching mostly very bad content. What I realized then is that all of us that took part in the conference could fit in a few buildings but what with all the others antennas reaching mainly telenovelas, gossip, conspiracy theories and alike? 

You brought up a good point and problem which should be faced.

Here an interesting reading about How Broadcast Networks Covered Climate Change In 2015

Luckily, the younger generation may not actually be the audience but still, the problem of media coverage is absolutely important (especially for countries where mass media are controlled by corrupt interests)

Good luck with your proposal,