Break climate conversation out of its shell! by Jumpstart Talk
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The judges agreed that the lack of climate-related media coverage is indeed problematic, especially around solutions. This proposal is well grounded in research. It is important to raise the 'voice' in public on climate change and make the links proposed.
The judges felt that this proposal clearly addresses the availability heuristic. They appreciate the need to infuse news with 'constant' reminders about climate change. This is a great idea. However the authors do not expand on how they intend to communicate in a way that influences behavior. Too much communication, if it is the wrong kind, can actually backfire (even leading people to become entrenched in erroneous beliefs). Some of the authors' 'missing questions' are likely to actually confuse people; confusion can lead to inaction, frustration and even worse behaviors. (Wait, so electric vehicles aren't good? What can I even believe in, in the environmental movement?) The judges felt a bit lost on the Tesla critique; questioning the LCA, rather than focusing on its positive, innovative climate change approach to greening / electrification of transport (no reason to pitch Tesla against public transport; both needed). But these errors could be fixed with good partners, such as Climate Advocacy lab or Media Matters for America.
These questions are important to ask, and maybe even in a public forum, mentioning only these questions causes concern for the judges that there is a lack of understanding of what will lead to a) changed actions, b) changed beliefs.
Thank you for your submission to the Climate CoLab.
Climate change is indeed lacking from media coverage of journalists could benefit from information on how to better incorporate a climate context into news stories. The proposal is missing a response to “How will these actions have a high impact in addressing climate change?”. Given the scale of the challenge and the associated costs, is the proposal geared toward launching and staffing a nonprofit organization to take on the monitoring and guidance? Or will this be a project housed within an existing institution?
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