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Leveraging Nike's innovative and sustainable business model to transform global society, and unleash rhapsodic human potential.


Description

Summary

Present-day displays the interplay of cultures, amid fusions (i.e. sports, fashion, film, design, and information technology).


Modernized collaborations across logistics, industry, and supply chain, require the development, and encouragement of sustainable consumption, simultaneously supporting local and national initiatives that guide society toward zero emissions.  Concurrently, reconfigured manufacturing processes must expect disruptive technological shifts and evolve with macroeconomic trends.  

 
Establishing and exporting a carbon conscious culture, aware of material composition across all industry, is a key step in amalgamating textile innovation and national development for global impact.  This is the fundamental approach for comprehensive 21st century industrialization in a technologically advanced world. 

Hemp exhibits a universal unification of purpose that efficiently educates, and illustrates clean energy, carbon, and the responsible use of technology as the solutions in articulating and addressing the challenges we face, while reversing the impact of our toxic emissions (water pollution, greenhouse gases, and lifestyle), with practical and pertinent opportunities in transforming outdated manufacturing processes, and erasing our environmental footprint. 

 


What actions do you propose?

From global economics, to education, environmental (atmospheric, and water) health, technology, science, design, construction, and every other facet of life, it is prevalent, now, more than ever, that our current way of living is not sustainable by any means, and we, as a species, must evolve immediately.

We propose that we leverage Nike's size, influence, and resources, to lead innovative national development, thus setting the groundwork for global innovation and industrialization, by way of hemp, which can be applied to enhance all of the mentioned applications, overall life, and more.

The goal of these actions are to create and sustain the (21st century) green economy, that will replace the outdated industrial-age petroleum economic structure, and begin the transition in creating and sustaining a carbon negative United States by 2035, and Carbon negative planet by 2050.

Apparel production is a springboard for national development, and often is the typical starter industry for countries engaged in export-oriented industrialization. Nike is North America's most sustainable big brand, and given the recent cultural shifts in athleisure-wear recently reported by, Forbes, along with clothing being an amplifier for the expression of the human body, which is the ontological expression of the mind, Nike is the brand that will create and lead the materials revolution, the manufacturing revolution, and the historical cultural revolution that will inevitably follow. Incremental change won’t get us there fast enough, and although Nike is the leader, the transition to a green economy and carbon negative planet will be driven by a mix of business innovation, industry collaboration, government policies, a change in public perception, and overall human mindset. 

"...because if we dare to design the future, we must do it together." -Mark Parker, Nike, CEO

Consumers today are more sophisticated, and educated than ever before, while keenly aware of their choices and purchasing power.  Naturally, With new resources and material available, with the matrimony of culture, industry, and supply chain; designers, innovators, and creators, will build products so intuitively perfect or psychotically different that consumers must have it, even though they never imagined it could exist.

We must, therefore, create and, respond to these trends and shifts in consumer preferences searching for an economical & sustainable material by adjusting the mix of existing product offerings, by developing new products, styles and categories through visceral marketing, showing the world that the better option they have been searching for, exists. 

The launch video (hereexplicitly states the impact, and detrimental effect that cotton and petroleum based products have on vital resources, and the environment. Hence, continued reliance, given the volatility in the availability and prices of commodities and raw materials we use in most products (such as cotton or petroleum derivatives), could have an uncontrollable adverse effects on the global economy, consumer costs, corporate (and public) trust, profitability, and the environment. 

In a world of global competition, and repetitive rounds of quantitative easing, investment in green domestic infrastructure, and industrialization can generate productive, long-term economic growth for the country, and planet.  Therefore, rather than slashing debt based on the unpredictability of petroleum, an investment  into hemp would generate profits, jobs, economic growth, and environmental benefits. The ratio of debt to GDP would then fall, and the ingenuous perception of America, in the 21st century will rise. 

https://goo.gl/Ojgr5I

The manufacturing revolution, led by, Nike, will focus on how we better innovate products, advance sustainability goals, modernize current sourcing bases, and create new methods of manufacturing that are up to date with the advanced technology that is available in today's world. 

Sustainable innovation, integrated with hemp, across the entire business spectrum, while updating our definitions of waste management, renewable energy, modernizing how we use water, and blending chemistry, sustainability, with design with, and via, LAUNCH, will create a new generation of products, processes, and modern curiosity in education.

The key is building sustainability into  the manufacturing process, by not relying on many virgin raw material inputs, but planning for how-to re-purpose a product after it is used via circular economics. 

In a world of soon to be 9 billion consumers who are actively buying manufactured goods, we need a new way of doing business,  and the concept of a circular economy, by way of hemp, promises a way to planetary greatness and carbon negativity. . Products will not quickly become waste, but will be reused to extract their maximum value before safely and productively returning to the bio and atmosphere.

"A circular economy is restorative and regenerative by design, and aims to keep products, components, and materials at their highest utility and value at all times. The concept distinguishes between technical and biological cycles."  -The Ellen MacArthur Foundation

https://goo.gl/P1JXgD

If the consumer goods industry moved to a circular model of consumption it could save 700B$ a year, a 2013 report from the Ellen MacArthur Foundation shows (The Ellen MacArthur Foundation works with business (including Nike), government and academia to build a framework for an economy that is restorative and regenerative by design). 

A real world example of this, is General Motors, who recently generated $1 billion by reusing and recycling materials that would otherwise be thrown away, from scrap steel and paint sludge to cardboard boxes and worn-out tires. 

 “Our output can become someone else’s input.” - John Bradburn, GM, Waste-reduction Manager.

The framework for circular economics exists and just needs a transition into hemp, and global momentum to enable economical access to alternative materials.


http://materialsmarketplace.org/


The marketplace identifies reuse opportunities and actively pushes out those opportunities to relevant companies as recommendations.

It is evident that an economy that extracts resources at increasing rates without consideration for the environment in which it operates, without consideration for our natural planetary boundaries, cannot continue indefinitely. Fortunately, we now know that there is an option available, and fortunately for business leaders,  a green hemp based circular economy can deliver growth that is sustained, long-term, and predicable, as long as there is Earth. 

Nike, makes substantial use of their futures ordering program, which allows retailers to order five to six months in advance of delivery with the commitment that their orders will be delivered within a set period of time at a fixed price.

This same philosophy can be used in the global hemp infrastructure to ensure predictability,  minimize purchasing costs, the time necessary to fill orders and the risk of non-delivery, while increasing profit, via SeedCX. (http://seedcx.com/


Seedcx is an electronic trading facility regulated by the Commodity Futures Trading Commission, and is backed by a consortium of farming groups and exchange liquidity providers. 

Seed CX’s goal is to use derivative tools to cultivate financial security in emerging agricultural markets, with idiosyncratic production risks. Their focus is on providing innovative means to secure operational stability for hedgers and new trading opportunities for speculators and operates in areas where there have been recent regulatory shifts, which present the potential to innovate in new emerging markets. 

(Founders of Seedcx went to MIT, and have offered alumni support). 

Nike does amazing work with recycled plastics,  however, due to the devastating impact petroleum causes on our environment, both atmospherically, and on Earth, we propose taking the offensive, and working together to eliminate its usage by 2025. 


Plastics do many things in today's world, like, help to reduce food waste by keeping products fresh longer, allow for the manufacturing of life-saving healthcare equipment, provide packaging, improve transportation efficiency, and have large potential for use in renewable energy technologies.  However, the current plastic economy currently employs a largely linear flow, with disposable plastics having a short and definitive lifecycle that oftentimes ends in the world’s oceans and landfills, where they degrade slowly and harm wildlife.

Recently revealed in a newly released Ellen MacArthur Foundation report, by 2050, there will be more plastic than fish in the world’s oceans. 

"This demonstrates the importance of triggering a revolution in the plastics ecosystem and is a first step to showing how to transform the way plastics move through our economy.”  -Dominic Waughray, World Economic Forum 

Voted 2016 'best industrial hemp product', Hemplyene is a biodegradable composite material made up of hemp fiber polymers, coupled with other bio based fiber additives. 

Hemplyne is easy to manufacture, and injectable in practically every existing plastic injection system, which eliminates the need of huge investments to become a hemp plastic producer.

The production of hemp for Hemplyne and all other hemp based products is saving up to 70% of carbon emissions, and will biodegrade in 18 months in an environment with air, water and micro-organisms. Another way to dispose or use Hemplyne products is to burn them in a stove or fireplace, as there is no carbon emission when incinerated. If ending up in the sea, it will dissolve completely, leaving no traces of pollution or everlasting particles.  

By using low-impact and regenerative materials, we can continue to move towards a high-performance, closed-loop circular economy that uses reclaimed materials from the start.

Every one with an body is an athlete, but in today's world, we must adapt to the modern athlete; A demographic that is interested in a lifestyle that expresses unified individuality, and a culture that represents embracing the true self, while making a unique impact in the world. 

New combinations of sports, fashion, music, movies, intellect, design, and the rest of life's experiences are redefining what is possible and relevant. Let's embrace the exchange and develop wide peripheral vision for the possibilities and opportunities offered by hemp, and a unified planet moving toward one goal of carbon negativity and a life worth living. 

This is a great conversation starter to begin the process of redefining society's understanding of materials that are used, but it's going to take creators, innovators, designers, leaders, capital, pioneers, power brokers, and most importantly, you, to leapfrog today's current conditions to make our historic mark, without leaving a carbon footprint. Using hemp, the material with the never ending shelf life will ignite a revolution of transcendent greatness unfathomable at this level of human existence. 

The power of Air Jordans didn’t come from the shoes, at least not at first. No doubt, the Jordan 1 is dope, but may have been obsolete if it was not for the Michael Jordan story...

...Now is our time to create our own story that has visceral meaning to us, the planet, and generations to come.

Leave Your Legacy.

The stakes are high and the clock is ticking. Let's do it. 


Who will take these actions?

The people. 

The United States.

The World.  

The Change Makers:

Apple

Arizona State University

Cadillac (We understand the relationship of GM to Cadillac, but; Cadillac)

Cal-Poly Pomona

Coca Cola Company

Contour Crafting

Disney

Ellen MacArthur foundation 

EnviroTextiles

Ford

GagaTrading

General Electric

General Motors

Hemp Biz Journal

Imperial Hemp Co. 

Hemp Industries Association

Lyft

Massachusetts Institute of Technology

NASA

National Hemp Association

NIKE, INC

PepsiCo

PureVision/ Pure Hemp Technology

RECREATOR

Seed Cx.

Space X.

Stanford University

Tesla

Uber

United States Department of Commerce -International Trade Administration

United States Materials Marketplace. 

University of Southern California

Virgin Galactic.

World Economic Forum    

We understand that there are more who will be involved, and we respect all. This is, however, a list of parties, that, given no character limit, would have been explicitly mentioned with detail regarding action steps toward the mentioned goals. 


Where will these actions be taken?

(Nike) World Headquarters (WHQ)

The United States

Countries all over the World.

Earth.

The International Space Station.

Mars 
 

("Sustainability, for someone like myself planning to go to Mars, is a closed loop system, not being able to go home or bring supplies. The things we need to think about are exactly the things we need to think about for a sustainable earth...The space station itself is open for business. It is a place not only for us to test sustainability technologies, but others as well." -NASA astronaut, Cady Coleman.)


What are other key benefits?

Hemp Flyknit. 

Hemp Tech Fleece. 

Hemp Flyknit tech turned into into furniture, musical instruments, floor lamps, and more as seen at this years Milano Design Week via  the Nature of Motion exhibition... this results in Nike becoming that brand. 

Doernbecher (hemp sheets for patients, scrubs, etc.)

https://goo.gl/xtPb0C

21st century American innovation, leadership, and industrialization to exemplify the modernization of all aspects of life domestically, and internationally.

True prosperity in all areas of life, for all, regardless of gender or gender identity, race, ethnicity, sexual orientation, age, religion, disability, veteran status or any other seen or unseen characteristics.


What are the proposal’s costs?

With cut & sewn hemp apparel brand, RECREATOR (who has the ability to sample hemp athletic apparel (leggings, yoga pants, sports bras, running shorts, swim trunks, bike shorts, underwear, socks, etc.)), and their access to storefront retail space in heart of downtown LA (called Six Hundred), for 10k$, we could rent a retail space in LA or SF for a month or two for a specialty collaboration of private label eco products. 

The popup shop will highlight the green culture and be marketed with a nature vibe and complementary goods. No athletic brand besides Patagonia has made hemp a part of their brand, but no large brand has made it entirely "cool." Nike's reach and following will make hemp cool, which is what it needs most.  

Another 10k$, at least, would be needed to produce a private label small run (150-200 pieces) of 3 styles of finished hemp garments for Nike, made in LA.

Once the demand and public attention is exemplified through this pop up shop, then, we can, and are prepared, to move into a larger discussion with Nike, and all other companies/change-makers on bringing hemp into their brand.


Time line

(focusing on key points)

2016

Planning, preparation, R&D, and transition to the green economy begins:

Imperial Hemp Co. National Hemp Strategy, and Hemp Industrialization Plan are completed and released. 

Presidential Election. 

2016 Stock Market reset: Global population realizes something must be changed, immediately (we are not pessimists, however, this must be addressed objectively, so our plan of action can be read with realism and not a trace of idealism).

2017

transition to green economy begins with Nike, specifically with women's market, and men's basketball demographic.

2018

Nike - Express Your Sole and Move Your Hart.

Apple -'iEarth' initiative toward net-zero greenhouse gas emissions by 2030 sprouts... product packaging made from hemp cardboard. 

'every day is earth day'

 

2020 

Nike - 50B$ -Revenue. 

Smart market begins to sprout.

Autonomous transportation become a thing. 

2021

Human population online. 

2022

United States becomes #1 export country, by way of hemp.

2020-2023

Decentralization.


2025 

3D printing is as common as today's internet.

Polyester eliminated from Nike catalog.

-Other Change Makers petroleum usage pending as petroleum fuel is replaced by hemp (2026).

2027

Although the systematic framework and infrastructure has changed, The United States becomes the leader in educational pursuits by way of technological innovation.

2029

GM, specifically, Cadillac, becomes the pinnacle of the driving experience.

2030

Hyperloop transportation normalized in the U.S. (construction costs dramatically decreased around 2020).

Commercial Space Exploration becomes a thing. 


2035

Carbon Negative U.S. 

2050

Carbon Negative Planet. 

 


Related proposals

 


References

(if there are some repeats, that is completely accidental)

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Nike's Maxims.

http://goo.gl/FKImbx

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http://goo.gl/LlStRp

My existence growing up as a Gen-Y millennial, and understanding something is not right. 

https://goo.gl/1UU5IQ

http://goo.gl/GH736h

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