Please find below the
Finalist Evaluation
Judges'' comments
SUBJECT: Climate CoLab Judging Results
Proposal: Design 4 Climate Action Initiative - Turning waste into a valuable raw material
Thank you for participating in the 2015 Climate CoLab Waste Management contest, and for the time you spent in creating and revising your entry.
The Judges have strongly considered your proposal in this second round of evaluation, and have chosen to not advance it as a Finalist for this contest.
We, the Judges and contest Fellows, are truly grateful for your contribution to the Climate CoLab and for your commitment to address climate change.
We encourage you to keep developing your work. Transfer it to the Proposal Workspace to re-open it, make edits, add collaborators, and even submit it into a future contest. You can do so by logging into your account, opening your proposal, selecting the Admin tab, and clicking “Move proposal”.
We hope you will stay involved in the Climate CoLab community. Please support and comment on proposals that have been named Finalists and vote for which proposal you would like to be nominated as the contest’s Popular Choice Winner.
If you have questions, please contact the Climate CoLab staff at admin@climatecolab.org
Keep up the great work. And thank you again for being a part of this mission to harness the world’s collective efforts to develop and share innovative climate change solutions.
2015 Climate CoLab Judges
Additional comments from the Judges:
Judge 1: I applaud the effort to address such a large project. I feel however you are attempting to address a major change required in human behavior. If the market for resins was good, this would already be happening. I don't think you can engineer a market.
Judge 2: Innovative idea, aimed at tackling a huge issue. May need some more thought in rems of how to achieve end goals. Other players to be involved? Maybe universities, established private industries, etc.
Semi-Finalist Evaluation
Judges'' ratings
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Judges'' comments
Congratulations! Your proposal, Design 4 Climate Action Initiative - Turning waste into a valuable raw material in the Waste Management contest has been selected to advance to the Semi-Finalists round. You will be able to revise your proposal and add new collaborators if you wish, from July 1st, 2015 until July 14, 2015, midnight Eastern Time.
At the revision deadline listed above, your proposal will be locked and considered in final form. The Judges will undergo another round of evaluation to ensure that Semi-Finalist proposals have addressed the feedback given, and select which proposals will continue to the Finalists round. Finalists are eligible for the contest’s Judges Choice award, as well as for public voting to select the contest’s Popular Choice award.
Below are the Judges' comments.
Please incorporate answers to these comments in your revisions, or your proposal may not be advanced to the Finalists round.
Judge1: I applaud the monumental scope of this project. I did not feel however the objectives as to how to address the end product were clearly articulated. Proposal concept is admirable but appears to be something requiring huge governmental and industry support. Given that it is difficult to implement recycling efforts in areas with infrastructure and transportation to meet those needs, I see this being a difficult effort. Even in places where recycling is mandatory (my home state for example) recycling rates are only around 30 percent. Human behavior is difficult to change although I realize this change comes from a grassroots effort.
Judge 2: A good proposal though others might already be doing it. Has big impact on the environment.
Thank you for your great work and again, congratulations!
2015 Climate CoLab Judges.
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 Beatriz Luz Jul 14, 2015 08:34  | Proposal creator
First of all thanks for all the comments and the opportunity to adjust the project proposal based on your feedback.
I appreciate the initial scope was too broad and perhaps some key information was missing to demonstrate its novelty and the methodology applied to address the end product influencing the development of the market pull.
I have therefore defined a new simplified action plan based on 3 stages: Operational Stage, Economical Stage and Design&Awareness Stage.
The aim was to demonstrate that a new speciality resin can be developed avoiding the price and volume discussion around recyclables through a holistic, collaborative and new business model.
Based on the judge’s comments I have excluded the discussion around industry incentives and focused on the new business model as a means to address the end product. This proposed economic model incorporates the value of avoided pollution and emissions into the picture. Such indirect costs have never been been taken into consideration which demonstrate the innovation behind this proposal.
The Design 4 Climate Action Initiative has therefore the potential to transform plastic value chain by inviting waste management companies, municipalities and brand owners to work together for the first time in Brazil and establish a new economics that not only will turn waste into a valuable resource but will also contribute to reduced pollution, generate council cost savings, bring new jobs and investment and increase brand value.
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Beatriz Luz Jul 14, 2015 09:01 | Proposal creator
As for the second judge’s comments, I appreciate that the discussion of "market pull" is a very hot topic globally and other markets might already be doing.
I have therefore, incorporated additional information to demonstrate the particularities of the discussion for the developing markets and specially the challenges and opportunities for Brazil.
The Design 4 Climate Action Initiative proposes an unique platform, that through a collaborative discussion will create a new economic model and awareness campaign allowing a new speciality resin to be developed transforming the plastic value chain.
Continuing to be part of the MIT Climate Co Lab community will certainly contribute to get the right stakeholders on board to bring change and facilitate project implementation in Brazil. The proposed economic model could also be potentially replicated into other developing markets that can benefit from reduced pollution and emission, protected ecosystems, better public health, new jobs and new markets.
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