Power for the People: Let's Make a Switch by United Under the Sun
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Thank you for participating in the 2015 Climate CoLab Shifting Attitudes & Behavior contest, and for the time you spent in creating and revising your entry.
The Judges have strongly considered your proposal in this second round of evaluation, and have chosen to not advance it as a Finalist for this contest.
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2015 Climate CoLab Judges
-I love the spirit of this proposal, but not the substance. A turn-key approach to solar installation, and an aggressive communication campaign to promote its availability and benefits, would indeed be a wonderful development, but this proposal does not convince me that this team has any ability to make any of that happen.
-Consumer-focused media campaign to promote solar installations. Target low-income consumers, renters, and people who are "unaware of, or alientated by environmental rhetoric."
The proposal is a communications campaign for change to solar installations.
Concerns: 1) this is not a tightly focused market segment. Too loose.
2) team may lack industry sophistication: key messaging is against utility and energy companies, but many are beginning to shift to solar alternatives. See http://www.nrghomesolar.com/ http://www.duke-energy.com/environment/solar.asp http://www.abengoasolar.com/web/en/acerca_de_nosotros/
Positives: team is experienced re: grass-roots marketing campaigns.
Your proposal has been selected as a Semi-Finalist!
Congratulations! Your proposal, Power for the People: USA reinvests in solar technology and traditional values in the Shifting Attitudes & Behavior contest, has been selected to advance to the Semi-Finalists round.
You will be able to revise your proposal and add new collaborators if you wish, from July 1st until July 14, 2015 at 23:59pm Eastern Time.
Judges' feedback are posted under the "Evaluation" tab of your proposal. Please incorporate this feedback in your revisions, or your proposal may not be advanced to the Finalists round. We ask you to also summarize the changes that you made in the comment section of the Evaluation tab.
At the revision deadline listed below, your proposal will be locked and considered in final form. The Judges will undergo another round of evaluation to ensure that Semi-Finalist proposals have addressed the feedback given, and select which proposals will continue to the Finalists round. Finalists are eligible for the contest’s Judges Choice award, as well as for public voting to select the contest’s Popular Choice award.
Thank you for your great work and again, congratulations!
2015 Climate CoLab Judges
Your proposal is thoughtfully written with intriguing elements. The judges feel you have some great ideas and a great team to accomplish it. One concern is that we still need to look to policy (e.g., tax credits, subsidies, SREC markets) to make solar cost-effective in many states. So, this type of messaging may actually be more effective in areas where SREC markets and subsidies are already in place (e.g., Massachusetts, California, Pennsylvania). There is so much unrealized potential even in these markets that it may be worthwhile to target them and then showcase the success of these policies in other areas. Similarly, focusing in areas where the solar industry is taking off may help provide willing industry participants in your effort.
Jul 14, 2015
Hello Judges and Climate CoLab Community! United Under the Sun is very excited about the melding of minds in this community for climate change solutions. We are grateful for the opportunity to progress to the next round and we appreciate the guidance and comments provided to date. After receiving our evaluation, we made several big updates to our proposal. We took the judges' suggestions "to look to policy...target areas where SREC markets are already in place...and expand the unrealized potential" - and FULLY integrated it into our proposal. Our new target demographic is the populations underserved by the solar industry - low income, non-homeowners and traditional minded consumers - in the states that have flourishing SREC markets. See "Target Audience" in the "Description: What Actions Do You Propose" section. In addition, to increase the novelty and impact of the proposal, we: -bought a domain and created a website: www.power4thepeople.org See "Simplifying Solar Installations with a 'One Stop Shop' Website" in the "Description: What Actions Do You Propose" section. -designed a new "sample logo" and added details about a sample "PR stunt" to the section "Where will these actions be taken?" -recruited a Board Certified Behavior Analyst, Molly Benson, to join our team. -re-branded the proposal as an education and outreach program to target the next wave of solar adopters (low income, non-homeowners and traditional minded consumers) - based on recent legislation and current events. -added additional behavioral and solar research and citations (e.g. Mooney, Sanders, Geller) -overhauled and clarified the writing in the proposal for enhanced readability. -adjusted the timeline and proposal costs to reflect more accurate projections. We are thrilled with our proposal and the major improvements we have made. We hope you will be too! All our best, United Under the Sun - Mariah, Andy, JP, Molly, Laura, Budd and Wendy