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Please find below the judging results for your proposal.

Finalist Evaluation

Judges'' comments

Thank you for participating in the 2015 Climate CoLab Shifting Attitudes & Behavior contest, and for the time you spent in creating and revising your entry.

The Judges have strongly considered your proposal in this second round of evaluation, and have chosen to not advance it as a Finalist for this contest.

We, the Judges and contest Fellows, are truly grateful for your contribution to the Climate CoLab and for your commitment to address climate change.

We encourage you to keep developing your work. Transfer it to the Proposal Workspace to re-open it, make edits, add collaborators, and even submit it into a future contest. You can do so by logging into your account, opening your proposal, selecting the Admin tab, and clicking “Move proposal”.

We hope you will stay involved in the Climate CoLab community. Please support and comment on proposals that have been named Finalists and vote for which proposal you would like to be nominated as the contest’s Popular Choice Winner.

If you have questions, please contact the Climate CoLab staff at

Keep up the great work. And thank you again for being a part of this mission to harness the world’s collective efforts to develop and share innovative climate change solutions.

2015 Climate CoLab Judges

Additional Comments:

-I love the spirit of this proposal, but not the substance. A turn-key approach to solar installation, and an aggressive communication campaign to promote its availability and benefits, would indeed be a wonderful development, but this proposal does not convince me that this team has any ability to make any of that happen.

-Consumer-focused media campaign to promote solar installations. Target low-income consumers, renters, and people who are "unaware of, or alientated by environmental rhetoric."

The proposal is a communications campaign for change to solar installations.

Concerns: 1) this is not a tightly focused market segment. Too loose.
2) team may lack industry sophistication: key messaging is against utility and energy companies, but many are beginning to shift to solar alternatives. See

Positives: team is experienced re: grass-roots marketing campaigns.

Semi-Finalist Evaluation

Judges'' ratings


Judges'' comments

Your proposal has been selected as a Semi-Finalist!

Congratulations! Your proposal, Power for the People: USA reinvests in solar technology and traditional values in the Shifting Attitudes & Behavior contest, has been selected to advance to the Semi-Finalists round.

You will be able to revise your proposal and add new collaborators if you wish, from July 1st until July 14, 2015 at 23:59pm Eastern Time.

Judges' feedback are posted under the "Evaluation" tab of your proposal. Please incorporate this feedback in your revisions, or your proposal may not be advanced to the Finalists round. We ask you to also summarize the changes that you made in the comment section of the Evaluation tab.

At the revision deadline listed below, your proposal will be locked and considered in final form. The Judges will undergo another round of evaluation to ensure that Semi-Finalist proposals have addressed the feedback given, and select which proposals will continue to the Finalists round. Finalists are eligible for the contest’s Judges Choice award, as well as for public voting to select the contest’s Popular Choice award.

Thank you for your great work and again, congratulations!

2015 Climate CoLab Judges

Judge's Comments-

Your proposal is thoughtfully written with intriguing elements. The judges feel you have some great ideas and a great team to accomplish it. One concern is that we still need to look to policy (e.g., tax credits, subsidies, SREC markets) to make solar cost-effective in many states. So, this type of messaging may actually be more effective in areas where SREC markets and subsidies are already in place (e.g., Massachusetts, California, Pennsylvania). There is so much unrealized potential even in these markets that it may be worthwhile to target them and then showcase the success of these policies in other areas. Similarly, focusing in areas where the solar industry is taking off may help provide willing industry participants in your effort.

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Mariah Tinger

Jul 14, 2015


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Hello Judges and Climate CoLab Community! United Under the Sun is very excited about the melding of minds in this community for climate change solutions. We are grateful for the opportunity to progress to the next round and we appreciate the guidance and comments provided to date. After receiving our evaluation, we made several big updates to our proposal. We took the judges' suggestions "to look to areas where SREC markets are already in place...and expand the unrealized potential" - and FULLY integrated it into our proposal. Our new target demographic is the populations underserved by the solar industry - low income, non-homeowners and traditional minded consumers - in the states that have flourishing SREC markets. See "Target Audience" in the "Description: What Actions Do You Propose" section. In addition, to increase the novelty and impact of the proposal, we: -bought a domain and created a website: See "Simplifying Solar Installations with a 'One Stop Shop' Website" in the "Description: What Actions Do You Propose" section. -designed a new "sample logo" and added details about a sample "PR stunt" to the section "Where will these actions be taken?" -recruited a Board Certified Behavior Analyst, Molly Benson, to join our team. -re-branded the proposal as an education and outreach program to target the next wave of solar adopters (low income, non-homeowners and traditional minded consumers) - based on recent legislation and current events. -added additional behavioral and solar research and citations (e.g. Mooney, Sanders, Geller) -overhauled and clarified the writing in the proposal for enhanced readability. -adjusted the timeline and proposal costs to reflect more accurate projections. We are thrilled with our proposal and the major improvements we have made. We hope you will be too! All our best, United Under the Sun - Mariah, Andy, JP, Molly, Laura, Budd and Wendy