WeKnew.org: Messages to the future about climate change impacts and actions by WeKnew.org team
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Proposal: WeKnew.org: Messages to the future about climate change impacts and actions
Contest: Shifting Attitudes & Behavior
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The idea is nice but I'm having a problem with the type of actions expected to be performed by the participants. I'm not sure (i) they'll be enough to actually change the human behavior of the masses and that (ii) they'll be carried out and followed by many. At least not on the short term.
Picking up the US as the first country might not be the best solutions too. Especially if you want to test and try out a new website / method of influencing the public. There are countries such as Australia and New Zealand for example, where the issue of climate change is felt more deeply and the population size is smaller. Using one of these countries as a "first country" might be a more feasible choice.
At least in parts of the US, there is a growing, although often unarticulated, sense among parents that climate change is a threat to their children. Here in the Northeast, I have witnessed the founding and growth of Mothers Out Front, a group of mothers and other adults who are mobilizing political will for climate action. In addition to the partners you have already named, Mothers Out Front would be an ideal partner for this project. The moral voice of mothers and parents is powerful, and their motivation to protect their children is likewise powerful. As with other climate change communication efforts, a major challenge is propagation/scale up. Making the follow-up activities locally and personally relevant, and offering public recognition (some type of award perhaps) to those who are exemplary may be one way to generate interest. Of course, that approach also presents challenges, as your team would need to be aware of or partner with many local organizations.
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