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Pitch

Promoting a behavorial response to conserve energy while making it fun and engaging for urban Indians


Description

Summary

The increasing demand for power has led to considerable fossil fuel burning thus not only depleting the fossil fuel reserves, but also greatly and adversely impacting the environment. India is one of the biggest consumers of energy where 24% of energy is imported and 75 million homes in India are without electricity.
Research suggests that efficient use of energy and its conservation assumes even greater importance in view of the fact that one unit of energy saved at the consumption level reduces the need for fresh capacity creation by 2.5 times to 3 times.

Further, such saving through efficient use of energy can be achieved at less than one-fifth the cost of fresh capacity creation. Energy efficiency would, therefore, significantly supplement our efforts to meet power requirement, apart from reducing fossil fuel consumption. Thus, energy management has shifted parameters from the 'can do' alternative to the 'must do'. 

Therefore, in order to make the Indian consumer aware of the great benefits of energy saving (both in the context of monetary and lifestyle changes) an e-portal dedicated to propagating the virtues and benefits of energy conservation has been created by us.

An enabling forum for promoting an overarching consciousness towards the need for energy conservation, the portal stands on three pillars of engagement, information and assistance, which are the three broad areas of delivery. From information on energy efficient products to videos, articles and blogs by experts, games and an online energy meter, the focus is on utilizing the portal as a forum for engaging with the consumer and simultaneously as a knowledge platform for energy conservation aimed towards catering to the general citizen – from the teenager to the student, the young professional and even not counting out the senior citizen. 
 


Category of the action

Reducing emissions from electric power sector.


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How much will emissions be reduced or sequestered vs. business as usual levels?


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