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Pitch

GGT.com partners w/ cities to coach residents to save $2K / yr off cost of living by cutting 1/3 off carbon footprints in a 90-day challenge


Description

Summary

GoingGreenToday.com is a digital platform that can teach anyone, anywhere how to save $2,000 on their cost of living by cutting 1/3rd from the carbon footprint. Users are coached through a 90-day challenge, each day receiving one new eco-friendly behavior that is tailored specifically for their lifestyle. 

GGT.com translates large volumes of data into personalized and actionable insights for users in a clear, concise format. These insights are designed to fit a user’s personal lifestyle, helping to simplify direct action, and ensure high rates of behavioral adoption. 

The technology is a next generation engine that utilizes social, demographic, and lifestyle data to develop suggestions, and 12 key principles of behavioral economics to deliver the suggestions in a way that works for each specific user. 

GGT has successfully launched this community initiative in Hermosa Beach, California and Washington D.C. Our next goal is to get 11% of the city of Boulder, Colorado (34,100 people) to sign up for a 90-day challenge, and for the average user to complete 20 actions. Many leading experts agree that 11% of a dense population often acts as the "social tipping point", when network effects begin to take off and new behaviors spread quickly on their own. 

Residents save money while learning new green behaviors, and the city will reduce total carbon emissions while incurring direct financial savings, and spurring growth in both the local and green economies. 


What actions do you propose?

Actions within the GGT.com platform include simple daily behaviors in areas such as transportation, home energy usage, shopping habits, food and water consumption, and more.

Users not only see their progress, but can see the progress of their communities, their city, and their friends, giving it a community feel as opposed to simply an individual challenge. 

Since this is a fully automated platform, it is easily scalable, and the City of Boulder can offer their story as a model for future cities to follow. 


Who will take these actions?

We have an innovative public-private approach to Climate Change. Municipalities partner with GGT to use our web-based tool and engage their citizens to foster behavioral change within communities.

GGT then uses private partnerships to create additional revenue streams and push green products and services to the users. 

This makes the platform completely FREE for residents! 


What are the key challenges?

The key challenge is staying true to the timeline with the governmental, private, and civic stakeholders. We have addressed this challenge in both pilots cities, Hermosa Beach and Washington D.C., and have found communication strategies that work across the different channels. We also have a highly motivated and experienced team that have proven they can handle this challenge.


What are the key benefits?

GGT affects climate change through resource mitigation. A city whose residents are engaging in the GGT platform, is reducing regional carbon footprints through demand-side reductions of waste, food, water, transportation, energy, and home envelope.

By using the GGT coaching tool to teach an end-user to save $1, we also prevent the associated CO2. This is all tracked, measurable and quantified to give GGT the ability to align incentives for all stakeholders.

This ‘marketplace’ business model enables GGT to monetize the creation of these new green consumers while allowing municipalities to crowd-source direct financial savings from operational costs and reduce over-taxed demand on resources. 
 


What are the proposal’s costs?

$10,000 to operate for Year 1 


Time line

We ran a simulation through our system for Boulder, CO that took into account the population, commuter info, cost of energy, food and transportation and many other factors specific to Boulder.

Based on our first two campaigns in Hermosa Beach, Ca. and Washington D.C., conservative results derived from the following assumptions:

1. The average enrolled participant completes 10 “ no cost” or “low cost” behavior/actions and 1 “high cost” action. 
2. Participants only engage in “on-going” behaviors for the duration of the challenge (3 months) and drop off after their action plan is finished.
3. We engage 5% of the population in year 1



Based on these assumptions;

Boulder, CO: $55,000,000 in total monetary benefits

$4,100 in monetary benefits per average participating resident


Resource Use Reduction (year 1)

Electric Power (MWh) 22,509.90

Water (000 gallons) 56,990.69

Gasoline (gallons) 343,823.83

Natural Gas (000 cubic feet) 64,025.61

Total Greenhouse gasses (MT CO2 equivalent) -26,953.62 

 

These are just a few data points pulled from the simulation for year 1. We are happy to share the full document, or run an extended projection for a longer time period if people are interested!

 


Related proposals

Value not set.

References

The foundation of the business model sits on top of 45,000 points of data that are used in our behavioral targeting algorithms and are increased through user engagement when they build their lifestyle profile and accomplish their 90-day challenge. GGT’s data storehouse is the key to the success of the business model and to growing the climate movement and provides tangible value to all stakeholders.

Each suggested action is documented within the platform (GoingGreenToday.com)