Encouraging Mainstream Action by Connecting Financial & Quality of Life Issues by USGBCOklahoma

The proposal is to pursue a strategic marketing campaign to shift consumer views on green buildings and encourage more green building. This shift would be the first step in moving people further toward accepting and working on climate change solutions.Strong Points - the proposal is likely quite workableWeak Points - the workability of the proposal comes from the fact that it is not very ambitious or far-reaching in it's impact. The proposal does not answer all the questions.