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Pitch

Shifting from negative and punishing approach to a more positive and rewarding approach. No one is excitingly racing to "reducing".


Description

Summary

Telling people to watch their carbon (CO2) emission and be "punished" if not performing accordingly, could be like telling people to go on a diet to lose some body fat. How successful is that all this time?

How about shifting from focusing on something that we want to get rid of or reduce, to focusing more on something positive that we want to create or produce?

How about rewarding business people or community when they can produce some extra amount of O2 or H2O or things that we want to create and produce more to have a better world? People tend to like to have "more" than "less". The words itself have different psychological  effect.


Category of the action

Changing public perceptions on climate change


What actions do you propose?


Who will take these actions?


Where will these actions be taken?


How much will emissions be reduced or sequestered vs. business as usual levels?


What are other key benefits?


What are the proposal’s costs?


Time line


Related proposals


References