Please find below the
Semi-Finalist Evaluation
Judges'' comments
There are currently and have previously been various attempts to do something like this in major cities all around the world; thus, the lack of novelty here, and limited discussion regarding how this project would move us beyond the status quo, leads a bit to be desired. Also, the project seems to focus (at least initially) on cleaning up urban litter and waste--it's not entirely clear how this will translate into the stated goal of changing public perceptions re: climate change. Finally, there's quite a bit that's known about the efficacy of these types of poster/ad campaigns to promote pro-environmental behavior; this work is conspicuously absent from the present proposal.
Certainly, advertising messaging that promotes a sustainable lifestyle is a good idea. But, there are others who have been doing this (i.e. adbusters). What is different here? You are proposing a major change away from consumption and profit as dominant norms in our culture. But there is a huge machine of Madison Avenue that you are taking on, and many others have taken on. What is really different here?
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