Pitch
Smartphones present a platform for implementing a shift in attitudes towards climate change.
Description
Summary
Many people are reluctant to change their behaviors to more eco-friendly ones because of the following misconceptions:
- A person has to be a scientist to understand climate change
- Change ones behavior requires too much effort
- Change is always expensive
- Change is economically unfavorable
Smartphones present an opportunity to make not only providing information to society about climate change, but also creating useful apps for monitoring ones carbon footprint, and pointing out ways one could reduce their footprint through inexpensive and easy ways.
Category of the action
Mitigation/Adaptation, Changing public attitudes about climate change