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Assuming U.S. culture is heavily influenced by Hollywood and the Internet, we propose to influence culture through a combination of both.



Culture change is prerequisite for change in the U.S., and U.S. is often a leader in driving change globally

AWARENESS: Hollywood influences behavior; use Netflix as starting point; financed by Larry Ellison

ACTION: Internet is a mechanism for tracking engagement; people require incentives to do anything; prizes for education and action. Constituent support drives elections and thus policy


Category of the action

Changing public perceptions on climate change

What actions do you propose?

Who will take these actions?

Where will these actions be taken?

How much will emissions be reduced or sequestered vs. business as usual levels?

What are other key benefits?

What are the proposal’s costs?

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