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Rob Laubacher

Oct 26, 2012


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On October 22, 2012, Thomas W. Malone, John Sterman, Jason Jay and Robert Laubacher of MIT led a Sloan Innovation Period (SIP) class entitled “The Climate CoLab: Working with People from All Over the World to Address Climate Change.” In the class, students generated a series of initial ideas for selected Climate CoLab contests, voted on the ones they liked best, and then created proposals in the CoLab based on the top-ranked ideas. The initial ideas generated for the “Building efficiency: Social actions” contest were: - Create a policy for white roofs, mandating them in new construction - Provide tax deductions for water recycling, focusing on rainwater and water use - Launch education programs about building efficiency actions homeowners could take using public transportation signage - Form partnerships with big media outlets to create TV shows with green themes